Built by operators · For B2B SaaS

The CX Operating System for
B2B SaaS Teams.

Stop managing churn. Start running a retention engine. Practical frameworks, AI-powered toolkits, and operating systems that turn Customer Experience into measurable growth — without consultants.

Stage 1: Fix the foundation with the Churn Crusher OS
Stage 2: Scale with AI using the AI in CX OS
★ Best value: The Complete CX OS — both stages from £397
35%
churn reduction when AI in CX is implemented correctly
BCG / Gainsight
200%
average ROI from AI in CX programmes
BCG Research
Entry
Find the problem
Free Churn Diagnostic
8-question self-assessment. Get a personalised recommendation in 5 minutes.
Free · No card needed
Stage 1
Fix the foundation
Churn Crusher OS™
Diagnose churn, build the retention system, establish the metrics that matter.
From £197
Stage 2
Scale with AI
AI in CX OS™
Implement AI on top of a solid CX foundation. Run your retention engine at scale.
From £297
Stage 3
Expert support
Services
CX Agency builds, implements, or runs the OS with you. High-touch engagements.
From £2,000
20 years of B2B SaaS CX experience
Research-grounded frameworks
Built for Monday morning, not slide decks
GDPR compliant
The CX Agency Product Suite

Choose your stage. Own the system.

Every product is a standalone operating system — practical, operator-ready, and designed to compound over time. Buy what you need now. Upgrade when you're ready.

Stage 1
Retention Foundation

Churn Crusher OS™

Diagnose where churn is coming from, build the retention framework, and establish the metrics your team needs to stop the bleeding — in 30 days.

£197 one-time
  • Churn root cause diagnosis framework
  • Retention playbook & workflow templates
  • Google Sheets KPI dashboard
  • 90-day implementation roadmap
  • Segmentation & health score guide
Get Churn Crusher OS →
★ Best Value — Both Stages
Complete System

The Complete CX OS™

The full CX operating system — from fixing churn to scaling with AI. Everything in both OS products, plus an onboarding call and 12 months of updates.

£397 one-time
Save £97 vs buying separately
  • Everything in Churn Crusher OS
  • Everything in AI in CX OS
  • 60-min onboarding call with CX Agency
  • Priority email support (30 days)
  • All future OS updates (12 months)
Get the Complete CX OS →

Need hands-on support implementing the OS?

CX Agency works directly with B2B SaaS teams who want expert help building, implementing, or running their CX Operating System. Structured engagements. Clear deliverables.

From £2,000
View Services →
The Evidence Base

What AI in CX delivers — when done right.

The OS frameworks are built specifically to achieve these research-verified outcomes.

35%
churn reduction in 12 months with correct AI in CX implementation
BCG / Gainsight Research
200%
average ROI from AI in CX programmes across B2B SaaS
BCG AI in CX Report
60%
improvement in onboarding completion rates with AI guidance
BCG / Gainsight
50%
reduction in support ticket volume without CSAT degradation
Zendesk CX Trends 2026

"Only 25% of AI pilots ever reach production. The reason is almost never the technology. It's the absence of a framework."
VUX World AI Research 2025 · The problem this OS solves.
The Operator Approach

Built for Monday morning. Not Friday's slide deck.

Every framework and tool in the OS is designed to be used by your team in the first week of ownership — no consultants, no onboarding sprints, no guesswork.

01
Diagnose first
Start with the free Churn Diagnostic or the 175-point AI Readiness Assessment. Know exactly where you are before you decide where to go. No guessing, no generic frameworks applied blindly.
02
Use the system
The OS is a complete operating system — playbooks, dashboards, Notion databases, implementation roadmaps. Everything connects. Run it from day one. No building from scratch.
03
Measure what matters
Every OS includes KPI dashboards and metric frameworks tracking the numbers that actually drive NRR — not the vanity metrics that look good in a QBR but tell you nothing about retention risk.
CX Agency Resources

Guides for CX leaders who want to move fast.

Practical, operator-focused reading. Each guide is designed to give you something you can act on this week — not theory to file away.

CX Agency · Free Guide
The Augmented CX Leader

The Augmented CX Leader

How to use AI to supercharge your CX team — not replace them. Efficiency is for algorithms. Experience is for humans.

CX Agency · 30-Day Guide
How to Reduce Support Tickets by 18% in One Month

Reduce Support Tickets by 18%

A practical 30-day roadmap to reduce ticket volume without hiring more staff. Shift from reactive firefighting to proactive success.

CX Agency · Free Playbook
Designed to Stay

Designed to Stay

The practical guide to SaaS onboarding and customer journey design. Build journeys that create trust, momentum — and long-term revenue.

Free · Takes 5 Minutes

Not sure where to start?
Take the Churn Diagnostic.

8 questions. Personalised score. A clear recommendation on which OS product is right for your team right now — or whether you need a discovery call instead.

No sales call. No credit card. Just clarity.

Free assessment
Start the Diagnostic → Takes 5 minutes
Signature Services

When you want CX Agency in the room.

The OS gives you the system. These services give you CX Agency directly involved — building, implementing, or running the OS with your team. Three structured engagements. Clear deliverables. No bloated retainers.

Entry Service

CX Diagnostic

From £2,000 / engagement

A focused 2–3 week engagement to identify exactly where retention is breaking and what to fix first. Deliverable: a prioritised action plan your team can implement immediately.

For: Teams who know something is wrong but can't pinpoint it. Often the starting point for larger engagements.
Core Service

CX OS Build

From £6,000 / engagement

We build a custom CX Operating System for your business — frameworks, workflows, playbooks, and metrics adapted to your product, team, and motion. 6–8 weeks. You own everything.

For: CS leaders who want the system without the self-implementation time. Series A–C SaaS companies.
Premium Service

AI in CX Implementation

From £12,000 / engagement

End-to-end AI in CX implementation — vendor selection, pilot design, team training, launch, and scale. 12–18 week engagement for enterprise teams with a mandate to move.

For: Enterprise CX and CS leaders with an AI mandate and a team ready to act.
Ready when you are

Start where you are.
Build the system you need.

Take the free diagnostic to find out where to start. Or go straight to the product that fits your stage.